Businesses of all sizes and industries realized the importance of web sites and other online services as crucial revenue generating tools and their dependence on them is ever increasing at faster pace. Consequently the network performance parameters, whether it is speed or reliability or uptime, have acquired high focus than before. Yet, when it comes to monitoring the performance, businesses tend to overlook one of the core elements required for a reliable Internet infrastructure, that is the Domain Name system (DNS).
Managing DNS becomes more critical whenever an organization becomes more reliant on the Internet. Research shows that businesses which have their DNS managed externally are less likely to suffer from downtime than those with internally managed DNS. Since increase in downtime translates to increase in financial loss and reputation loss, any downtime risk must be avoided.